Growth · Technology × Retail

European retail entry secured with an anchor client.

Supporting a retail software provider from market entry to its first major European client.

A route from the US to Europe and a signed contract representing market entry.
First major European retail referenceClient identity omitted for confidentiality.

01 / The decision

Client context

A leading AI-based retail planning software provider was pursuing its first major European client. Success required more than a strong product: the team needed to navigate local buying expectations, translate technical capabilities into business value and build confidence across a complex enterprise decision process.

02 / The work

Our approach

Two Executive Advisors worked alongside the country General Manager and global product and development teams. Scipio localized the value proposition, turned technical complexity into business outcomes, facilitated requirements and stakeholder discussions, and supported the commercial and contractual path to signature.

03 / The result

Impact

  • Competitive tender won
  • Approximately €10 million in annual recurring revenue secured
  • First major European retail reference established
  • Credible platform created for expansion across further European markets

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