Market segment

Economy hotels.

Hotel owners, operators and brands serving the economy market segment.

Client challenges

An impeccably clean compact economy hotel room, a simple white bed with functional built-in pale wood shelf and wall reading light, modest burgundy pillow, honest uncomplicated durable materials. Premium photography of an affordable hotel, not a luxury room.

Challenges we address.

Economy hotel businesses work with us on challenges including:

Maintaining affordable rates through disciplined operating costs.
Standardizing essential services across the property network.
Improving occupancy and direct bookings in local markets.
Scaling new locations with limited capital and service complexity.

Growth & market entry
We have assessed growth opportunities, market entry options and routes to customers.
Operating model & organization
We have redesigned organizations, decision rights and day-to-day ways of working.