Market segment

Upper midscale hotels.

Hotel owners, operators and brands serving the upper midscale market segment.

Client challenges

A welcoming upper-midscale hotel breakfast lounge, simple pale oak tables and tidy coffee station at the far right, one restrained burgundy upholstered chair, ample uncluttered warm ivory architecture.

Challenges we address.

Upper midscale hotel businesses work with us on challenges including:

Balancing expected amenities with lean property operations.
Improving weekday and weekend occupancy through the right guest mix.
Controlling operating costs while maintaining brand standards.
Prioritizing property upgrades against guest value and returns.

Growth & market entry
We have assessed growth opportunities, market entry options and routes to customers.
Operating model & organization
We have redesigned organizations, decision rights and day-to-day ways of working.