Market segment

Upper upscale hotels.

Hotel owners, operators and brands serving the upper upscale market segment.

Client challenges

A sophisticated upper-upscale city hotel lobby, warm pale stone reception, refined timber panels and a single deep burgundy velvet bench at the right edge, large uncluttered architectural volume.

Challenges we address.

Upper upscale hotel businesses work with us on challenges including:

Balancing premium brand standards with property operating margins.
Improving the mix of corporate, group and leisure demand.
Prioritizing refurbishment across rooms and shared guest spaces.
Coordinating service quality across managed and franchised hotels.

Growth & market entry
We have assessed growth opportunities, market entry options and routes to customers.
Operating model & organization
We have redesigned organizations, decision rights and day-to-day ways of working.

Related industries.